This poster was designed to pitch a new radio show for Bulls Radio, the college radio station for the University of South Florida. The premise of the show was to trace the linage and inspirations of a different artist each week, focusing on what music influenced them to come up with their unique sound. Based off of Milton Glaser's iconic Dylan poster, we see Jay-Z's silhouette instead, reinforcing the idea that all modern music and artists come from past generations work.